Parents/fans/players who get hung up on individual goal totals should remember that at the high school level, the number of goals a player scores is more about opportunity than ability. Individual goal totals are subject to the following variables:
1. Position. Start with the obvious: players up high (forwards and attacking mids) are the ones who score most. The more forward an individual plays, the more scoring chances he will have. Many coaches put their best players in defensive positions; if you moved them forward, they would of course score more.
2. Quality of opponents. How many players have we seen racking up high goal totals against subpar opponents, only to see their scoring plummet when their team's schedule gets tougher?
3. Quality of teammates. A bad team that is constantly playing in its own third isn't going to create many opportunities for its scorers; conversely, a good team will create many chances. The best goal scorer in the world won't score much if his teammates don't produce chances for him.
4. Style of team play. Many teams have a defense-first philosophy based more on possession than attack, and are more than happy to win a 1-0 game. Those teams won't generate many goals for individuals. A more attack-minded team will have players with high scoring totals, although they might not be winning as many games.
5. Goal-scoring ability. A player's ability to create chances and to finish certainly translates to goals scored, but it is a less important factor than the first four.
Bottom line: comparing high school players by looking at their goal totals is a largely fruitless exercise.